Friday, November 15, 2013

Money and Nothing

I've realized that while I had a well paying job and plenty of money to spare, I never used it wisely. That goes well beyond not investing in stocks and bonds, IRAs and other typical retirement plans.

Now that we've had to deal with a low income (nearly nothing) for the last two months, it actually helps to give me clarity on what I need to do with those extra bucks when the time rolls around that we're back in a more abundant lifestyle.

We need to use our money for advertising any and all ideas we have. There is no reason why I can spend $1,000+ a year on RedBulls but not dedicate the same dollars to ads online or even in radio spots. Spending $1,000 annually would be a great start for any business and while there is clearly a chance it will net nothing, the reality is the money is clearly a waste otherwise. The worst that can happen is that we learn from our advertising mistakes and get better and spending in the future.